With EMV, customers will no longer hand over their payment card to a store associate or cashier for processing. Rather, a customer will keep the card in possession at all times. Instead of swiping the card, as traditional magnetic stripe cards allow, the customer will insert the card into the EMV reader and leave the card in the terminal until prompted to remove it.
Articles in this section
- What is Apple Pay?
- What is the Personal Guarantee?
- How are EMV transactions different?
- Why do merchants have to worry about counterfeit, lost or stolen card fraud?
- What happens if merchants don’t upgrade their POS system to EMV?
- Who is enforcing EMV?
- Am I required to support EMV?
- What does the liability shift mean?
- What is the timing for EMV in the United States?
- What determines whether an EMV card is Chip and PIN or Chip and Signature?