What is the timing for EMV in the United States?

October 1, 2015 marks the date on which fraud liability shifts for all non-EMV-enabled POS devices (except for automated fuel dispensers at gas stations). U.S. Banks have already started issuing EMV-enabled cards. It is expected that there will be 166 million EMV credit cards and 105 million EMV debit and prepaid cards in circulation by the end of 2015. It is also estimated that 70% of the issuers in the U.S. will have implemented EMV cards by the 1st quarter of 2016.