While no one wants to pay additional fees, more and more consumers are starting to realize just how expensive it’s been for merchants to accept credit cards. By charging a 4% fee on a sales transaction, that’s a small price for customers to pay for the goods and services you provide. And (if paying that fee or implementing the Cash Discount Program) allows you to stay in business and keep your overall costs lower, it’s a small price to pay.
Additionally, we’ve all become accustomed to paying $2-4 when we use an ATM. The added Service Charge is actually cheaper than the ATM fee for most transactions.
If you explain that the Cash Discount program is a way for you to keep providing quality goods and services without increasing your overall prices. And again, a 4% fee on an individual transaction generally has a relatively small impact on the consumer, but for you, the merchant, the savings can be significant.